[R]esearcher Michael A. Stefanone, PhD, and colleagues found that females who base their self worth on their appearance tend to share more photos online and maintain larger networks on online social networking sites.He says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.… Among other things, the team looked at the amount of time subjects spent managing profiles, the number of photos they shared, the size of their online networks and how promiscuous they were in terms of "friending" behavior.
|Dr. Michael A. Stefanone finds women's Facebook habits "disappointing."|
“Although it's stereotypical and might have been predicted," he says, "it is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians.'”